PTP Launches “Madison”, Japan’s First System Which Enables Nationwide Measurement of TV Advertising Effectiveness
Established nationwide CM database, which can be analyzed by audience ratings (GRP) from Video Research
March 29, 2018 PTP Inc.
PTP Inc, (headquartered in Shinjuku-ku, Tokyo; Masayoshi Ariyoshi, CEO) announced today that on April 2, 2018, it will officially launch its “Madison” service, which for the first time in Japan enables the nationwide measurement of television advertising effectiveness by area to optimize marketing performance. The service utilizes Japan’s first nationwide television commercial database which was developed with PTP’s technology in conjunction with Video Research Ltd. (headquartered in Chiyoda-ku, Tokyo; President Yuzuru Kato).
At the same time, the company is launching a “Marketing Innovation Project (MIP)”, which is a project team for researching new marketing methodologies to take advantage of the “visualization” of new data enabled by Madison, and is accepting participation from advertisers starting today.